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HMRC won again on VAT chocolate case

Success for HMRC

HMRC once again won a case with Kinnerton Confectionery Ltd that sells a range of products – predominantly confectionery and chocolate products aimed at children, most of which are standard-rated as, funnily enough, confectionery (Rice, 2018). But then Kinnerton diversified, ever so slightly, and created an “allergen-free chocolate bar” that is “ideal for cakes and desserts”.

What the law says

Rice (2018) suggested that for those with more than a passing interest in VAT food law chocolate-related rules should already be known:

  • confectionery is standard rated
  • chocolates and chocolate bars are confectionery, and thus standard rated
  • cakes are zero rated
  • ingredients for making cakes are zero rated

Therefore, A bar of chocolate must be standard rated when held out for sale as confectionery but may be zero rated when held out for sale overtly as cooking chocolate (i.e. an ingredient). I’m not going to delve into the cake/ biscuit argument.

So, what’re the facts?

Rice (2018) argued that nobody seemed to worry about borderline anomalies back in 1973 when VAT came into force in the UK. Perhaps nobody back then envisaged a £258,000 liability arising purely as a result of a business erroneously zero rating a chocolate bar that wasn’t quite marketed overtly enough as a cooking chocolate. Kinnerton developed the product as a nut, gluten, egg and dairy-free chocolate bar, and then developed some wording for the packaging that largely mirrored the wording used by other cooking chocolate manufacturers. It is on this basis that Kinnerton believed they had a strong argument for zero rating the product.

HMRC challenged the VAT treatment, essentially on the basis that the product wasn’t overtly marketed or sold as a cooking ingredient and was often sold alongside items of confectionery – merely stating that it was suitable for use in cooking didn’t equate to cooking being the primary purpose of the product.

The outcome

I have sympathies with both sides on this, but the tribunal judge had far more sympathy with HMRC’s arguments and concluded the bar should be standard rated.
The judge summed things up well in paragraph 5:
“VAT law does not prevent Kinnerton (or any other manufacturer) from making an allergen-free chocolate and holding it out for sale as cooking chocolate, but that is not what has happened in this case.”

The judge also commented that an advert for the product “did not say that it was ‘cooking chocolate’ but that it was ‘ideal for cooking’”.
Is that a genuine reason to cost a business over a quarter of a million pounds, or is it just pedantic semantics?
This all suggests that, with a few tweaks to the facts, this case could easily have gone the other way – as any allergen-free chocolate bar that is genuinely held out for sale as cooking chocolate should be zero rated.


Rice (2018) analysed that HMRC and the tribunal also paid a surprising amount of attention to the fact Kinnerton’s company name is Kinnerton Confectionery Ltd. Having “Confectionery” in the title was suggested to mean the product was more likely to be confectionery, and more likely to be seen by consumers as confectionery. I personally give consumers slightly more credit than this.

However, if Kinnerton Confectionery had created a subsidiary company to develop and manufacture the product, and called it Kinnerton Bakery, perhaps zero rating would have been secured? But this may be teetering on the brink of tax avoidance these days…

Furthermore, he also argued that it is also worth noting that the ingredients and quality of a bar of chocolate seemingly have no bearing on the VAT liability. An identical chocolate bar could be zero rated when wrapped in one type of packaging, and standard rated when wrapped in another. As indeed is exactly what HMRC has ruled should be the case with the sale of bicarbonate of soda. If bicarbonate of soda is sold in small tubs as a baking ingredient, it should be zero rated; where it is sold in larger quantities, or marketed for non-culinary purposes, it will remain standard rated.

Credit: Rice, Daniel (2018) https://www.accountingweb.co.uk/tax/business-tax/sweet-success-for-hmrc-in-chocolate-vat-case